Why lives in the deep
Using the Laddering Technique to deliver on the “Why” in User Research/UX/Product Design
Published in
7 min readAug 28, 2023
What does a Designer have in common with Jacque-Yves Cousteau? A Designer must be willing to dive into the deep to find the truth that sustains their work.
If you have yet to see the documentary Becoming Cousteau I highly recommend it. He is a fascinating…